A typical scenario….you love herbs, you make your family’s medicines, or you have dozens of dip recipes your friends beg for, or your herb garden is one everyone envies. So you think why not make money doing what you love, or are very good at?
Because loving what you so is important but understanding the nuances of being a successful business are is more important. The difference between a glorified hobby and a successful business are great. You have to have a plan. One that takes you from an excited newbie to a solid entrepreneur.
You have to study successful businesses of all types to understand what makes them different. I adore herbs. They fill my life. But the only time I look at an herb book is to work on the Herbalpedia. I get several books a month and they deal with using social media for marketing or how to optimize a landing page.
And that’s why herb businesses fail…they think that if they work on non-herbal parts of their business they are somehow being untrue to their herbal selves. When it’s these nonherbal parts that make your enterprise strong enough to support your future business.
So if you’re thinking of starting an herb business, or you feel yours is floundering, write to me and I’ll send you our Herb Business Startup Guide. We sell it for $10 as an ebook, but I’d like to help those that are trying and will make this available for free for awhile for those that find our blog. And try joining the Herb Growing and Marketing Network. Many will think they just can’t afford $95 a year for membership. But that $95 gives you not only exposure on our sites, but keeps you focused on those “boring” nonherbal details that will make your business bring in more revenue during these chaotic times.
It won’t be served on a platter, but you’ll know where to go to find the information you need to grow and your business to thrive.