For some reason people think that having an herb business is different than being in any other business. Perhaps that’s why normal business dealings are often ignored. Yes, you have to know about the industry. But when you have a welding business, for example, you usually know more about welding than the person on the street.
But it seems people with herb businesses don’t think the rules of business don’t apply to them. And that could be why most herb businesses fail. The ones that succeed….they’re the ones that act as any other business does. They plan, they look at lots of ways to promote their sales and not just the usual “herby” ones. One of the more successful herbal businesses I knew swore that “The E Myth” was their bible. And they didn’t get into it for the usual “herby” reasons…..they wanted a successful business that they could retire on….they did.