Why do so many herb businesses do poorly online when people love their goods at the farm or shows? I think a great part of it is due to the website.
First, many herb businesses have limited funds and decide to do the website themselves. Or have someone in the family do it. Or a friend with little experience wants to get experience by doing it. All very poor ideas. Websites aren’t just a way of showing yourself to the general public, but they should be a means of converting a visitor to a customer or better yet, a raving fan. I’m absolutely amazed when I visit the website of an herbalist who is dynamic and well regarded in their field and there’s broken links and a mish-mash of pages. No one realizes what this does to the reputation of someone that deserves better. The next post we’ll describe some of the things that can fix this.